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In all such communication there is a need to focus on the positive. There are always two ways of looking at everything: the classic glass half full or empty description. It is important that a message comes over in a way that increases optimism and prompts the action or support that circumstances make necessary. For example, something like a move to new premises may spark dread: the upheaval, the backlog of work, the worry about ‘my new location’ and uncertainties about conditions and facilities. The communication can counter this by focusing on the positive: an opportunity to reorganise, an improved image for the company or department, better conditions of work for people, how the plan will minimise...


Cover of Managing Change


The more you describe change in a positive manner, the more likely everyone will be to welcome it. That doesn’t mean putting an unrealistic spin on the challenges, but it does mean accentuating the benefits.