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Chapter 5
Bridging Cultural Differences

The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.

—Babe Ruth

Awe have already mentioned, one of the great challenges of virtual teams is that they typically offer great cultural diversity. Leveraging the advantages and managing the challenges of diverse cultural backgrounds is vital to the development and strength of any virtual team. To introduce this topic, let’s consider a case study about a hypot...


Cover of Manager’s Guide to Virtual Teams


Global teams are often comprised of people with a broad array of experiences and perceptions of the world. This diversity can unleash great creativity and new ways of thinking, but it can also be a challenge to manage. It is important to build a team culture that can help bridge differences.