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Chapater 3
The Vision: Starting with the End in Mind

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where“said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

“—so long as I get SOMEWHERE,” Alice added as an explanation.

“Oh, you’re sure to do that, “said the Cat, “if you only walk long enough.R...


Cover of Manager’s Guide to Navigating Change


If you don’t know where you’re going, it’s difficult to get there. A vision statement describes what the team wants to accomplish with the change, that is, what will be different in the future from how things are today. You also want to explain the rationale for the change and create actionable goals.