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Chapter 5. How to Energize People

Creative powers can just as easily turn out to be destructive. It rests solely with the moral personality whether they apply themselves to good things or to bad. And if this is lacking, no teacher can supply it or take its place.

—Carl Jung, psychiatrist (1875–1961)

In the previous chapter, we identified a software team as a system that consumes information and produces innovation. The system has people as its important agents, and therefore Energize People is the first view in the Management 3.0 model. We have also identified five criteria that must be met to make th...


Cover of Management 3.0: Leading Agile Developers, Developing Agile Leaders


As a facilitator and guide for your scrum team, you need to be able to inspire team members to remain motivated and maintain a high level of energy. This lesson provides insight into various motivations and personalities to help you keep your team energized.