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Chapter 5. How to Energize People

Creative powers can just as easily turn out to be destructive. It rests solely with the moral personality whether they apply themselves to good things or to bad. And if this is lacking, no teacher can supply it or take its place.

—Carl Jung, psychiatrist (1875–1961)

In the previous chapter, we identified a software team as a system that consumes information and produces innovation. The system has people as its important agents, and therefore Energize People is the first view in the Management 3.0 model. We have also identified five criteria that must be met to make th...


Cover of Management 3.0: Leading Agile Developers, Developing Agile Leaders


As a facilitator and guide for your scrum team, you need to inspire people to remain motivated and maintain a high level of energy. Discover tips for encouraging creativity and relating your team’s goals to people’s values and desires.