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15 How it feels in the middle

The middle is such a tough place in a change that it deserves its own section. The middle has no real external factors making it an enjoyable experience. But there are specific things you can and should do in the middle to ensure success.

If we go back to the HEREn Change Model, the middle has the following characteristics:

  • Excitement hits an all-time low.
  • Driving through the middle of change needs intense amounts of energy.
  • Risk hits an all-time high.


Cover of Make Change Happen


What happens after the excitement of the launch phase? How do you maintain people’s energy and enthusiasm? It’s essential to recognize that the middle of any change initiative can be the most challenging, and to figure out, early on, how you’re going to motivate your team throughout the entire effort.