Here’s the amazing thing about human motivation: If you can tap into it properly, there’s a never-ending supply of it. It’s like cold fusion for loyalty. And whoever figures out how to harness that energy is going to win. We should start by defining motivation. Since we’re talking about it in the context of business, let’s use the definition from BusinessDictionary.com: Internal and external factors that stimulate desire and energy in people to be continually interested in and committed to a job, role, or subject, and to exert persistent effort in attaining a goal. Motivation results from the interactions among conscious and unconscious factors such as the: 1. intensity of desire or need 2. incentive or reward value of the goal 3. expe...
- Chapter 2: Whoever Figures Out Motivation Wins
- from Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Publisher: McGraw-Hill
- Released: June 2013
Motivation definition and some words about its importance
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