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  • Ben Lis thinks this is interesting:

You need to find people who have the specific problem that you’re trying to solve. They’re often not early adopters, or particularly technologically savvy or eager to learn new things—they just need to solve their problem. Another way of looking at this is that you’re looking for the people who are suffering the most severe pain.

Steve Blank calls these people your “earlyvangelists”—people who are willing to take a risk on your unproven, unfinished product (


Cover of Lean Customer Development


definition of earlyvangelist