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This chapter will tackle both of those fears head-on. You’re going to learn how to use personal connections, social media, websites, and physical places to find the people who will benefit from the product you’re trying to build. I’ll also discuss the factors that motivate people to share and collaborate. By understanding some basic social psychology, you’ll be better able to convince people to help you and make them feel happier for having done so. We’ll cover:


Cover of Lean Customer Development (Hardcover version)


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