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  • Roman Jonski thinks this is interesting:

Fly on the wall

I absolutely love this method. Picture a fly on the wall. That’s pretty much what you’ll be. This type of observation consists of becoming a part of any given environment for a few hours. You are trying to understand your buyers’ context: what threats and opportunities can you spot? If you’re interested in teachers, for example, visit a school for a given number of hours and record as many details as you can about the school day.


Cover of Lean Branding