Sit down with as many potential buyers as you can and ask them as many questions as you need to start discovering patterns among them. There are some very specific items we are looking for, and you will find a list of sample questions later in the chapter. Some people suggest you should also interview existing customers who both love and hate your product. In case you are just getting started, and you have no customers to conduct these with, arrange for interviews with potential customers. In Chapter 6, we will come back to this and apply it with existing customers.
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