Focus on Values in Leadership Communication
Is your company a world-leading innovator, or a profit-mongering exploiter of the poor? Is it progressive, innovative, and adjusting to new realities, or is it abandoning its core values and putting profits ahead of people?
These questions were addressed in CEO interviews for a 2007 study on “The Authentic Enterprise” (Arthur W. Page Society 2007). The research report concluded that a company’s values are the fundamental basis for effective leadership and a special focus for an effective communication function.
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