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  • Mike Reid thinks this is interesting:

Peter Drucker called potential customers noncustomers. It was Drucker who said that 90 percent of the information gathered by any institution comes from inside that organization. That is where most organizations get it wrong, explained Drucker; they need to look outside—for example, to the marketplace—where the most important things happen.

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Cover of Lead With Humility

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Get outta the building!