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  • Data is stored in a number of different systems on different platforms, such as inventory and logistics in SAP, financials in Oracle, web analytics in SQL Server, and manufacturing on the mainframe. This can make data difficult to get to, require multiple accounts for access, and keep teams and departments at arm's length from each other.

  • Pockets of knowledge about the data are spread throughout teams that don't regularly interact. This spread causes data to be analyzed in different ways and metrics to be calculated inconsistently, which, in turn, leads to unpredictable analysis and inappr...