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Cover of Key Business Solutions


OK, no discussion of strategic thinking would be complete without spending some time getting reacquainted with SWOT: Strengths, Weaknesses, Opportunities, and Threats. We'll start with three different--and short--introductions to the tool. The key points are reminding us that Strengths and Weaknesses relate to internal issues and are current issues, whereas Opportunities and Threats are external and relate to the future.