Continuous Delivery is a slight variation on the idea of Continuous Deployment that takes into account these considerations. With Continuous Delivery, any and every successful build that has passed all the relevant automated tests and quality gates can potentially be deployed into production via a fully automated one-click process, and be in the hands of the end-user within minutes. However, the process is not automatic: it is the business, rather than IT, that decides the best time to deliver the latest changes.
Starfire-deploy for example can fall under a continuous delivery, we as a DE can decide when we find it right to update a build number.
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