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Justifying the Investment

As with most corporate investments, an investment in e-commerce should be subject to a business case and return on investment (ROI) analysis, including the qualitative and quantitative benefits. The next five steps provide guidance on how to proceed with assessing a business case for e-commerce.

Step 1: Determine the Financial Goals

The financial goals should be measured by how e-commerce contributes to increasing shareholder value, by either increasing revenues or reducing costs. Bas...


Cover of IT Best Practices for Financial Managers