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Cover of International Business, 3rd Edition


The Strategy of International Business

Learning objectives

• Explain the concept of strategy.

• Understand how firms can profit from expanding globally.

• Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice.

• Be familiar with different strategies for competing globally and their pros and cons.

In this chapter the focus shifts from the environment to the firm itself and, in particular, to the actions managers can take to compete more effectively as an international business.

This chapter looks at how firms can increase their profitability by expanding their operations in foreign markets, the different strategies that f...