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Introduction—The Global Perspective

“Think global, act local,” became the business mantra of the end of the twentieth century. And it is firmly in place as the strategy for success in the twenty-first. The simplicity of the phrase, however, can lure the unsuspecting into simple-minded interpretations.

Communication is key. But it must be real communication—not just the familiar cookbook do’s and don’ts, such as

Don’t show the soles of your shoes in Saudi Arabia.

In Japan, do...

From

Cover of Intercultural Communication for Managers

Note

As our world grows smaller and more connected, it is critical that you can spin the globe and think, just for a moment or longer, like people from other places. By developing a global mindset, you improve your ability to collaborate with and lead people in diverse cultural settings.