Questionnaires are a well-established technique for collecting demographic data and users' opinions. They are similar to interviews in that they can have closed or open questions. Effort and skill are needed to ensure that questions are clearly worded and the data collected can be analyzed efficiently. Clearly worded questions are particularly important when there is no researcher present to encourage the respondent and to resolve any ambiguities or misunderstandings. Well-designed questionnaires are good at getting answers to specific questions from a large group of people, and especially if that group of people is spread across a wide geographical area, making it infeasible to visit them all. Questionnaires can be used on their own ...
- Chapter 7: DATA GATHERING
- from INTERACTION DESIGN: beyond human-computer interaction, 3rd Edition
- Publisher: John Wiley & Sons
- Released: June 2011
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