The term ‘in the wild’ reflects the context of the study – where the evaluation takes place in a natural setting and where the researchers let free their prototype technology to observe from afar how a new product is used by people in their own homes, and elsewhere.
- Chapter 14: EVALUATION STUDIES: FROM CONTROLLED TO NATURAL SETTINGS
- from INTERACTION DESIGN: beyond human-computer interaction, 3rd Edition
- Publisher: John Wiley & Sons
- Released: June 2011
in the wild
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