Another common mistake is to make claims that go beyond what the data can support. This is a matter of interpretation and of presentation. The words ‘many’ or ‘often’ or indeed ‘all’ need to be used very carefully when reporting conclusions. An investigator should remain as impartial and objective as possible if the conclusions are to be believed, and showing that your conclusions are supported by your results is an important skill to develop.
- Chapter 8: DATA ANALYSIS, INTERPRETATION, AND PRESENTATION
- from INTERACTION DESIGN: beyond human-computer interaction, 3rd Edition
- Publisher: John Wiley & Sons
- Released: June 2011
be aware of bias
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