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One main aim of interaction design is to reduce the negative aspects (e.g. frustration, annoyance) of the user experience while enhancing the positive ones (e.g. enjoyment, engagement). In essence, it is about developing interactive products1 that are easy, effective, and pleasurable to use – from the users' perspective.

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Cover of INTERACTION DESIGN: beyond human-computer interaction, 3rd Edition

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Dit is interaction design!