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  • Oscar Amaya thinks this is interesting:

First, the main page serves as the most prominent and important navigation interface for users. Changes to this page can really hurt the mental model users have formed of the web site over time. Second, because of the main page’s prominence and importance, companies tend to spend lots of care (and money) on its graphic design and layout. Changes to the main page can be more time consuming and expensive than changes to secondary pages.


Cover of Information Architecture for the World Wide Web, 3rd Edition


Importance of main page structure