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Conole (2010:3) goes on to outline the emergence of the concept of personalised learning, explaining that this is partly a response to the challenges of living and working in modern society; in part a way of capitalizing on opportunities for learning using new technologies; and in part a recognition that current educational provision is too narrow and too restrictive for many who wish to participate. As we think about how to design more effective online learning environments, one thing is clear: we need to treat students as individuals rather than as homogenous