Spending time and money in meetings to develop a strategy without a distinct, measurable goal is not smart.
(By the way, it's not strategizing either.)
It's called something else.
It's called f#@king off.
On company time.
- I Have a Strategy (No You Don't)
- from I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy
- Publisher: Jossey-Bass
- Released: February 2013
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