- CHAPTER 8: The Transition: From What to Measure to How to Measure
- from How to Measure Anything: Finding the Value of Intangibles in Business, 3rd Edition
- Publisher: John Wiley & Sons
- Released: March 2014
Round 2: Expected Value of Perfect Information….this is closer to the concept of what does and does not need to be measured. When considering what needs to be measured, factor in the value of the information vs. effort to collect and analyze.
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