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Cover of How to Influence and Persuade 2nd edn, 2nd Edition


Inevitably, there will be times when you feel that you need to fight. Hopefully not often, and never for this sake of it, but, realistically, there will be time in your working life when you feel you have no alternative but to stand your ground against an uncompromising opponent. Drawing on 2,500-year-old Chinese wisdom from Sun Tsu's The Art of War, the ever pragmatic Jo Owen offers his one-pager of advice to help you prevail in those situations with as little blood shed over the corporate carpet as possible.