- Chapter 4 A Google of Apples a Day: The Art of Anticipation in the Modern World of Customer Service
- from High-Tech, High-Touch Customer Service
- Publisher: AMACOM
- Released: May 2012
Reacting to customer problems and providing exceptional service is the bare minimum that a company should strive for. To stay competitive, an organization must anticipate the needs of the customer and adjust its products and services to reflect those needs. By doing so, a company can inspire fierce loyalty in its customer base.
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