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  • Luca Gentile thinks this is interesting:

If the exchange of value in buying the loaf of bread does not include how special you make me feel, how well you have communicated with me the artistry that goes into making the best baked bread in the world, and how my money helps keep an ancient tradition alive, then what I will most likely focus on is how much more expensive it is when compared to the sliced bread I buy from the grocery store.