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  • Luca Gentile thinks this is interesting:

The kind of search engine that would be able to so seamlessly connect consumers with services would unleash a fresh “best of” value in the world where only the best businesses would do business, only the best places would get visitors, only the best cities would get clever people deciding to live in them, only the best information would ever surface.

If that thought excites you, you are right to be excited. From a business point of view it could significantly decrease your advertising and marketing budget and allow you to put time and effort into your business doing what you want: Make it the very best there is.

Traditional top-down, one-way marketing is...