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Network Adjustment Approach (for Location)

Channel selection and supply chain selection strategies seek to ensure that the fundamental provision of “the right product at the right place at the right time” is delivered. Missing the mark on serving customers given a lack of presence is difficult for companies to accept in an age when physical distance seems to have shrunk as a result of enhanced connectivity. Yet, most products must still navigate the dimensions of time and space successfully to fulfill time and place utilities. Two ubiquitous companies approach this problem in distinct ways. Starbucks uses a saturation strategy by flooding the market with loca...