Content}The classic Web 1.0 formula (Digital)Commerce}Community}Context}The emerging Web 2.0 formula (Virtual)Customization}Conversation
- THE 6-C MODEL: A CRASH-COURSE RECAP
- from Flip the Funnel: How to Use Existing Customers to Gain New Ones
- Publisher: John Wiley & Sons
- Released: January 2010
Adapt this model to church marketing...