The takeaway is clear: Make sure that if you give customers a voice, you let them use it. If you give them an ear (yours), make sure you listen. If you give them an arm, you give them support (and don’t let go). If you give them a leg up and empower them, you let them share—or even take—the spotlight.
- IT ALL COMES DOWN TO TRUST
- from Flip the Funnel: How to Use Existing Customers to Gain New Ones
- Publisher: John Wiley & Sons
- Released: January 2010
This can be applied to discipleship, mentoring, consulting and other areas of ministry relationship.
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