- from Five Star Service, One Star Budget: How to create magic moments for your customers that get you noticed, remembered and ...
- Publisher: FT Press
- Released: January 2009
Why should your organization be proactive about customer service? Won't your customers tell you when there is a problem? Probably not. They will likely tell someone else about their experience with you, though. And chances are, they will exaggerate. Wouldn't you rather they exaggerate the positive aspects rather than the negative ones?
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