9. Describe the difference between high-contact and low-contact services, and explain how the nature of a customer’s experience may differ between the two.
- Chapter 2. Consumer Behavior in a Services Context
- from Essentials of Services Marketing, Second Edition
- Publisher: Pearson Business
- Released: October 2012
High contact services- there is a direct contact between customers and the firm throughout the service
Share this highlighthttp://www.safaribooksonline.com/a/essentials-of-services/37997/