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  • Sylvana Shamoun thinks this is interesting:

1. Explain the three-stage model of service consumption.

From

Cover of Essentials of Services Marketing, Second Edition

Note

Pre-purchase stage ( decision making process)begins with need awareness (Need awareness, info search, evaluation of alternatives, purchase decision)
Service encounter stage- when customer interacts directly with service firm
Post purchase stage- Customers evaluate the service performance they have experienced