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4. Describe the four broad “processing” categories of services, and provide examples for each category.


Cover of Essentials of Services Marketing, Second Edition


Tangible actions are performed on peoples bodies or to their physical posessions and intangible actions are performed on peoples minds or to their intangible assets. People processing- these services are directed at people themselves (hair stylist, health care, passenger transportation) Possession processing (having possession of the tangible product- freight transportation, laundry, repair and maintenance. Mental stimulus processing-education, advertising, therapy. Info processing- accounting, legal services