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3. “A service is rented rather than owned.” Explain what this statement means, and use examples to support your explanation.


Cover of Essentials of Services Marketing, Second Edition


Benefits without ownership- a form of rental through which customers can obtain benefits. 5 broad categories within the non ownership framework (1) labour skills & expertise rentals- car repair, medical check up. (2) Rented goods services- boats, fancy dress costumes. (3) Defined space and facility rentals - a seat in a aircraft or a storage container in a warehouse (4) Access to shared facilities- themeparks, WOW, toll. (5) Access and use of networks and systems-telecommunications, banking.