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3. “A service is rented rather than owned.” Explain what this statement means, and use examples to support your explanation.

From

Cover of Essentials of Services Marketing, Second Edition

Note

Benefits without ownership- a form of rental through which customers can obtain benefits. 5 broad categories within the non ownership framework (1) labour skills & expertise rentals- car repair, medical check up. (2) Rented goods services- boats, fancy dress costumes. (3) Defined space and facility rentals - a seat in a aircraft or a storage container in a warehouse (4) Access to shared facilities- themeparks, WOW, toll. (5) Access and use of networks and systems-telecommunications, banking.