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9. How can we charge different prices to different segments without customers feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions, and, at the same time, be seen as fair?


Cover of Essentials of Services Marketing, Second Edition


Price bundling- to hide discounts, cheaper rates for early bird tickets so that people can afford tickets, take care of loyal customers to the extent of not charging maximum amount