9. How can we charge different prices to different segments without customers feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions, and, at the same time, be seen as fair?
- Chapter 6. Setting Prices and Implementing Revenue Management
- from Essentials of Services Marketing, Second Edition
- Publisher: Pearson Business
- Released: October 2012
Price bundling- to hide discounts, cheaper rates for early bird tickets so that people can afford tickets, take care of loyal customers to the extent of not charging maximum amount
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