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8. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as unfair?

From

Cover of Essentials of Services Marketing, Second Edition

Note

Ethical issues are important when designing service pricing and revenue management strategies to be fair to consumers such as being clear, logical and fair. As these harsh issues can deter consumers from using/purchasing the serbice. Penalties should relate to the crime committed. Consider casual factors and customise penalities. Focus on fairness and manage emotions during penalty situations.