7. Explain the difference between physical and non-physical rate fences using suitable examples.
- Chapter 6. Setting Prices and Implementing Revenue Management
- from Essentials of Services Marketing, Second Edition
- Publisher: PH Professional Business
- Released: October 2012
Physical tangible product differences related to the different prices such as seat location in a theator. non physical - differences in consumption, transaction, or buyer characteristics ( e.g having to book a certain length of time ahead- not being able to cancel the booking)
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