6. What is revenue management, how does it work, and what type of service operations benefit most from good revenue management systems and why?
- Chapter 6. Setting Prices and Implementing Revenue Management
- from Essentials of Services Marketing, Second Edition
- Publisher: PH Professional Business
- Released: October 2012
effective pricing is central to financial success, objectives for establishing prices so that companies gain profit, cover costs, build demand and build a user base.
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