2. How can the pricing tripod approach to service pricing be useful in setting a good pricing point for a particular service?
- Chapter 6. Setting Prices and Implementing Revenue Management
- from Essentials of Services Marketing, Second Edition
- Publisher: PH Professional Business
- Released: October 2012
The foundations of the tripod approach, value to the customer, competition, and costs to the provider are useful to setting a good pricing point of a particular service