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  • Mark Denson thinks this is interesting:

In other words, try to find users who reflect your audience, but don’t get hung up about it. Instead, loosen up your requirements and then make allowances for the differences between your participants and your audience. When somebody has a problem, ask yourself “Would our users have that problem, or was it only a problem because they didn’t know what our users know?”


This differentiates between problems with the site and problems with user knowledge.