Why do we scan?
We’re usually on a mission. Most Web use involves trying to get something done, and usually done quickly. As a result, Web users tend to act like sharks: They have to keep moving, or they’ll die. We just don’t have the time to read any more than necessary.
- Chapter 2. How we really use the Web
- from Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability
- Publisher: New Riders
- Released: December 2013
how will someone use a page differently if in a hurry?
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