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might unfold like this. You and Kate are part of a cross-functional team. You’re responsible for the design of a new software product. Kate is managing the publicity rollout. For the past month, Kate has pressed you at weekly status meetings to agree to hard-and-fast milestones for the social media campaign. “The client needs interim dates to nail down his ad buys. We can’t keep putting him off!” You’ve already explained that every step is predicated on successfully testing the previous stage. “I’ll commit to holding the release date,” you say, “but until then we have to be able to respond to surprises.” The tension between yo


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