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  • Wendy B Fischer thinks this is interesting:

beautiful design creates a positive emotional response in the brain, which actually improves our cognitive abilities.

Attractive things make people feel good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter.

From

Cover of Designing for Emotion

Note

Quite simply people feel better when they look at attractive things. It makes them think more creatively.