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Color associations may have helped us find food that was edible – many edible berries are red, and green foliage may have helped attract us to lush lands. The blue reflection of the sky off of water has likely become soothing to us because where there is water, there is likely to be food. The sun and fire are still associated with the colors yellow and orange and may have positive connotations in certain contexts because of this.

But, some of these same colors may have bee


Cover of Design for Hackers: Reverse-Engineering Beauty