O'Reilly logo
  • natalirrrr thinks this is interesting:

meanings that differ across cultures and from person to person. Additionally, color is contextual: A color that may connote positive feelings in one context may have the opposite effect in another context. Still, in pursuit of beautiful aesthetics, a great deal of thought and practice has been applied toward understanding and bringing structure to how colors interact to establish a particula

From

Cover of Design for Hackers: Reverse-Engineering Beauty

Note

that's my note